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The Way Business Is Moving

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Issue Date: April 2006

SIP means intelligent communications

1 April 2006

SIP enablement and application enablement services deliver the promise of SOA.
Converged networks pose significant challenges for enterprises due to multiple standards, software applications and devices. To overcome these potential challenges, Avaya is helping companies resolve these challenges using service oriented architecture (SOA), a software architecture that makes it easy to disaggregate and rearrange pieces of software, and session initiation protocol (SIP), an industry standard that streamlines integration of new applications and enables enterprises to tap the full potential of presence-based applications.
By turning complex communications software into flexible, re-usable components or applets, the company is enabling its customers to integrate their applications and others in an SOA framework to reshape their business operations.
The new strategy involves that the next step in intelligent communications capitalises on open interoperability, productivity, business continuity, security and compliance, and facilitates a smooth migration to new SIP capabilities and web services.
The benefits are endless and companies that integrate communications into their business processes can reduce the complexity of separate platforms, achieve significant cost savings, and improve collaboration and productivity. They can also design workers' individual communications tools using voice, text and video based on business needs for easier access and use.
Says Bridget Kelly, country manager, Avaya Sub-Saharan Africa: "Internationally Avaya has been inviting enterprises to re-imagine and optimise business processes using communications. According to our chairman and CEO Don Peterson our strategy is to build on open standards to free businesses to customise their communications and business processes to deliver better service and productivity based on their individual business needs - SIP is a critical component in this strategy going forward."
Bridget Kelly, country manager, Avaya Sub-Saharan Africa
Bridget Kelly, country manager, Avaya Sub-Saharan Africa
In support of SOA and SIP
To support this strategy the company has announced three new components to support its SOA and SIP strategy:
* Avaya's new version of SIP Enablement Services helps businesses save money and simplify network implementations supporting a broader range of multivendor SIP end points.

* A new version of Application Enablement Services increases security and survivability to give application developers a more reliable and survivable environment for developing web services-based applications.

* A new Software and Custom Application Practice in Avaya Global Services develops software for specialised integrations and helps companies integrate web service and SOA into their enterprises.
SIP is not vapourware to Avaya who has been shipping open standards, SIP-based solutions to customers globally since February 2004. Avaya's SIP products bridge Internet applications with telephony and voice functionality and give businesses the ability to add features as they need them and to protect their investments for future needs.
One customer benefiting from Avaya's expertise is MYOB Group, a leading provider of business management software for small and medium sized enterprises and accounting practices around the world. MYOB deployed an Avaya IP telephony solution to support its multiple contact centres and create round the clock virtual support for offices in Australia, New Zealand, the USA, the UK, Hong Kong, Singapore and Malaysia. The system reduced costs, enabled more agile, secure and reliable operations and gave customers more personalised service.
Developer and partner ecosystem
But this can not be done without partners and the company is currently growing its ecosystem of developers and partners who are already using open standards to develop applications.
Avaya recently announced an alliance with Samsung in which the two companies will jointly develop and market open standards-based IP communications solutions to businesses globally. This collaboration will drive the delivery of enhanced IP convergence products and mobility solutions and help businesses realise greater productivity from an increasingly mobile workforce, enhance customer service, and improve business results through enterprise communications.
One development partner in this ecosystem is SAP America. SAP and Avaya are integrating the multichannel communications routing and management capabilities of Avaya Interaction Center software with mySAP CRM to enable companies to provide advanced customer care. The company's DeveloperConnection Program already consists of more than 2100 members.
For more information contact Bridget Kelly, 011 700 4600, bridget.kelly@avaya.com


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