The Way Business Is Moving published by
Issue Date: February 2008

New horizons for Datanet

1 February 2008

For local networking distributor Datanet, 2008 is starting with a bang. Following its decision last year to expand its scope of operations and to increase its focus on the fibre market, the company has clinched the right to distribute 3Com products as well as Corning Cable Systems' fibre-optics.
According to CEO David Lello, the fibre deal with Corning has already resulted in the company clinching a contract with one of South Africa's large financial institutions. Fibre-optic networking is becoming increasingly important in South Africa as the telecommunications market opens and with one of the premier fibre brands on board, Datanet is perfectly poised to take advantage of the communications boom.
In addition, being able to offer 3Com products to market will also extend the reach of the company. Datanet is still focused on the SME market where it offers basic communications technologies, however, Lello says an internationally recognised brand like 3Com will make it easier to gain access to customers who insist on a particular brand of product when expanding their networks.
These changes in Datanet's product line-up have occurred as the company moved into its new premises in Midrand, leaving Wynberg for larger premises nearer its clients and other IT-focused companies.

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