The Way Business Is Moving published by
Issue Date: February 2008

Maximizer launches version 10

1 February 2008

Maximizer Software has announced the availability of the 10th version of its CRM solution designed for small and medium-sized businesses (SMBs) - Maximizer CRM 10. The newly rebranded solution is offered in three editions to meet the varied needs of this market segment.
Said William Anderson, executive vice president of technology, Maximizer Software, "SMBs are a relatively untapped segment of the CRM market and can now get enterprise-level applications such as BlackBerry mobile access, increased business intelligence, and on-demand sales and professional coaching, all from a simplified SMB-designed solution."
"SMBs are a tremendously important component of the southern African economy. Maximizer CRM 10 raises the bar to what an SMB should expect from its CRM system - comprehensive features, ease of use, intuitive configuration, quick deployment, accessible anytime, anywhere with a rapid ROI," said Vivek Thomas, managing director EMEA, Maximizer Software.
Vivek Thomas
Vivek Thomas
Commenting on the Maximizer solution, Conservation Corporation Africa (CC Africa), who is in the process of implementing 263 users across its game lodges in Africa said: "We felt that Maximizer's off the shelf product would cater for most of our requirements keeping our development costs down" said Brian Wewege, group IT manager. "We did not want to buy a system that could not be easily modified and adapted to changing and growing business needs. We also looked for a system that would provide a long term solution."
Marcus van Niekerk, Cyber Wiz CRM specialist and implementation partner responsible for providing the CRM solution to CC Africa said: "The rapid implementation methodology and the customisable interface, along with powerful extensible modules allow this product to be tailored exactly to meet CC Africa's needs."
Increased mobility
Having sold more than one million licences, the company developed Maximizer CRM 10 to reflect the growing sophistication of SMBs as they compete globally with large enterprises. MaxMobile for BlackBerry offers increased mobility and provides BlackBerry smartphone users with access to their customers, leads, schedules, sales deals and forecasts, and service cases directly on their handset, through wired or wireless synchronisation.
Also added are enhancements to Windows Mobile devices, which support various Windows Mobile Pocket PC and smartphone devices, including Motorola Q and Samsung BlackJack, among others.
Business intelligence
Allowing for increased visibility into valuable business data, Maximizer CRM 10 provides enhanced reporting, including more than 175 out-of-the-box reports, improved dashboards, Vista Gadget desktop dashboards, and a key partnership with 90 Degree Software. Through the 90 Degree Radius90 collaborative reporting platform and Microsoft SQL Reporting Services, Maximizer CRM 10 business users are now more easily able to search, share, collaborate and create reporting assets with an easy office-like interface.
On-demand sales
Accessing on-demand expert advice immediately, Maximizer CRM 10 now includes sales and professional coaching from CanDoGo. With the exclusive CRM partnership, Maximizer customers can access advice via the Web from leading experts on business or professional topics such as sales coaching, power proposals, leadership skills and motivation. Users will have advice and coaching from more than 150 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, delivered directly through the Maximizer CRM 10 interface.
Additional Maximizer CRM 10 new and improved features include:
* More robust Web access such as improved e-mail integration with Microsoft Exchange and remote web-based administration.

* Out-of-the-box accounting integration with Microsoft Dynamics GP.

* Overall productivity enhancements; for sales territories, time and task management.

* New web services architecture for faster integration.
Formerly called Maximizer Enterprise, the milestone 10th version of the software has been renamed Maximizer CRM and is available in three editions to suit different company sizes and needs: Enterprise, Professional and Group. Maximizer CRM 10 Group Edition has an entry level price of R5000 including both Windows and Web access.

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