IBM has announced the expansion of its Grow Your Business with IBM Software tool to enable business partners to identify new growth opportunities by recommending cross-brand sales scenarios which now include products from the IBM Express Advantage and mid-market offerings portfolio. In addition, at no charge, IBM is now offering a Web syndication service that will simplify how business partners gain information on IBM's latest innovations and complement their marketing strategies.
The enhanced tool supports cost effective growth by automatically recommending IBM cross-sell software scenarios that use business partners' existing areas of expertise and available skills. Grow Your Business with IBM Software now includes over 50 new products selected from the IBM Express Advantage and mid-market portfolio. With the tool, business partners can plan for profitable growth in the mid-market with links to IBM cross-brand small and medium business marketing programs, product sales and marketing dashboards, Express Advantage programs, and ROI analysis for mid-market products.
For example, a business partner who has developed a strong install base selling IBM database software can now use the tool to find recommendations for Tivoli Express software offerings that deliver additional security and database backup capabilities for their mid-sized customers. The new version of Grow Your Business with IBM Software also helps business partners develop new opportunities with IBM hardware customers, with over 29 software cross-sell software scenarios for IBM BladeCenter, System Storage, System x, System i and System p platforms.