MB Technologies has announced that it has embarked on a resource redeployment exercise, which will see it restructuring most of its 'ChannelWare' distribution company.
The move will result in the absorption of some of the ChannelWare product lines into other group companies and the redeployment of the balance of the 'ChannelWare' business resource to a new initiative. This will see the creation of a fleet of regionally focused, no-frills and cash-on-delivery-based channel distribution warehouses, designed expressly to serve the needs of the SMB reseller channel.
Bruce McGregor, MB Technologies CEO says that the group has become well known for innovation within the channel, and as such, it has always remained on the lookout for new and exciting ways to service its customers, remain competitive and grow its market share.
"ChannelWare, which is effectively the old Storgate, had the core of its business extracted to form the nucleus of our joint venture with Ingram Micro. We were overly optimistic to believe that what was left in ChannelWare would be sustainable as a standalone distribution business," he admits. "We will therefore be re-directing the ChannelWare business to drive this new initiative we have had in the pipeline for the past 18 months."
The new initiative is the brainchild of A.C.T. managing director, Anton Herbst, who will take up the role of strategic director of ChannelWare (whilst retaining his A.C.T. position) and be responsible for the strategy of the company as it rolls out over the coming months.
Herbst says that MB Technologies has ambitious plans for the new venture - over the next three years it plans to roll out several new channel distribution warehouses.
"Our aim is to ensure that we are in every SMB reseller's back-yard, and that we are able to give them both the product variety and competitive pricing they need to be successful in their particular region.
"We believe that regional availability of inventory, on a collection basis, is a significant addition to our service levels to the channel and we look forward to providing more innovation in the channel environment, by focusing on what our customers need to do business better," concludes Herbst.