The Way Business Is Moving published by
Issue Date: June 2008

New display from HP

19 June 2008

HP introduced the HP DreamColor LP2480zx display, a color display technology that is expected to disrupt the economics of color management by enabling companies to deploy a colour-critical display on every desk to eliminate color checks, redesigns and wasted prototypes.
The HP DreamColor LP2480zx generates the industry's first combination of true 30-bit color - enabling a range of 1 billion colors - in an widescreen, LED-backlit liquid crystal display (LCD) at a fraction of the cost of most high-end, studio-quality LCD displays. This powerful combination of features and price helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.
The result of collaboration with DreamWorks Animation, the HP DreamColor display provides accurate, predictable colour and a simple colour management process to assure vision-to-production colour consistency. It addresses a need for colour accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories.
Designed for professionals for whom accurate colour management is essential and for consumers who seek to use only the best in technology innovations, the new HP DreamColor display achieves more than 63 times the colours available on mainstream LCD displays. Reds, blues and greens are visibly deeper, blacks are four times darker, and whites are programmable for increased relative accuracy.
The DreamColor display is designed to match the requirements of professional industry standards and includes one-button access to seven pre-sets covering all the important colour space standards. The display also includes a night vision interface for darkroom working conditions.
"Until now, accurate and standout colour has been out of reach for the majority of digital content creators," said Damien Durrant, Personal Systems Group Category product manager, HP South Africa. "Our DreamColor display advances colour accuracy for the world's storytellers - our most demanding of customers of performance technologies."
The new HP DreamColor LP2480zx display includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy colour, every time, and the DreamColor calibration kit for precision calibration.
The HP DreamColor LP2480zx is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation. The initiative aims to deliver standout colour that remains consistent from application to application, device to device and medium to medium.
HP introduced the first printers built on the DreamColor engine in March 2007. The HP DreamColor LP2480x is expected in South Africa at the end of August 2008.

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