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The Way Business Is Moving

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Issue Date: July 2008

Kaspersky wants growth

1 July 2008

It may only be 11 years old, but Russia’s Kaspersky Lab has carved a niche for itself in the global security market.
Kaspersky Lab is a technology company that people tell stories about. Led by a maverick who basically lets his technology experts get on with what they enjoy doing, the company has grown into a substantial force in the IT security market through a focus on technical expertise.
The confidence expressed in the product, the company and its people by founder and CEO, Eugene Kaspersky reflects the belief the whole company has in the products, superiority and a lack of doubt in its future growth. And given the progress made since its launch in 1997, it seems Kaspersky's expectations are based on reality.
Kaspersky Lab is in the process of preparing the latest releases of its information security products. There will be two releases coming, the Open Space Security Product Range (for corporate networks) is due in the third quarter 2008 and new versions for its personal security products will be available in 2009. A version for Apple systems is also due for release in the third quarter 2008.
According to one of the two Kaspersky distributors in South Africa, Biodata IT (the other is AfricaSD), the product is growing quickly in the Sub-Saharan Africa region. Says Biodata's Kaspersky product manager, Adrian Noble, "Many clients have commented how easy the product is to use and how seamlessly it installs into existing infrastructures whether they are Microsoft, Novell or Linux-based. Furthermore, the added remote deployment features coupled with remote uninstallation facility allows for installations to occur quickly and easily, reducing administrative overheads considerably.
"In addition, the ability to upgrade free of charge when new versions are released invites an attractiveness that far outstrips the competition."
With Kaspersky Open Space Security, the company offers 'trans-perimeter network security' where the product's protection extends beyond the workplace to reach remote users. On the personal front, Kaspersky Internet Security 2009 is an all-in-one security solution giving the individual user a secure computing experience.
Improvements coming
There are many companies in the security space purporting to reduce each user's risk profile. This means the competition is fierce and only those products that do a good job and keep on pushing the envelope in the user's favour will succeed. According to the company, Kaspersky users can expect to see improvements in six areas in the forthcoming versions.
1. Improved proactive approach to protection.
2. Improved system security that closes operating system and software vulnerabilities.
3. Protection of confidential data that restricts application access to the user's confidential data, files and folders.
4. Protection from unwanted content. Plugins for Microsoft Outlook, Microsoft Outlook Express, The Bat! and Thunderbird make antispam protection user-friendly and easy to use.
5. Wi-Fi and instant messenger protection is improved and will raise alerts when connected to insecure Wi-Fi networks, while ICQ and MSN traffic will be scanned.
6. The new user interface is easier to use and ensures users are able to make fast decisions by providing timeous and accurate information.
For more information contact Adrian Noble, Biodata IT, +27 (0)11 234 3650, adriann@biodata.co.za, or Suzanne Oliver, AfricaSD, +27 (0)12 665 2513, suzanneo@africasd.co.za


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