The Way Business Is Moving published by
Issue Date: August 2008

Infosys targets retailers with sensor technology

14 August 2008

India-based services provider Infosys Technologies has developed a sensor-based technology platform for retailers and consumer-packaged goods companies.
It said ShoppingTrip360 uses a network of wireless sensor-based applications within the store to deliver information about shopper behaviour in realtime. It said it also enables retailers to know the total number of shoppers and monitor shelf-level inventory of fast-moving products without using RFID tags.
UB Pravin Rao, senior vice president at Infosys said: "Retailers and CPG companies are seeking new ways to collaborate seamlessly in order to better understand and engage their shoppers in today's hypercompetitive landscape. ShoppingTrip360 answers this need."

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