The Way Business Is Moving published by
Issue Date: September 2008

Yahoo expands mobile development platform

18 September 2008

Yahoo has expanded its Blueprint mobile development platform to enable developers to build standalone applications for Java, Windows Mobile, and Symbian smartphones, as well as to create mobile websites accessible via an HTML or xHTML mobile browser.
It said Blueprint reduces recoding requirements to minimise the problems developers face when creating applications for multiple mobile operating systems. Blueprint was primarily used to create widgets for the company's flagship mobile application Yahoo Go.
The company has partnered with Apple to make the platform available for developers working on iPhone software. It also has partnerships with web development firms Crisp Wireless, M.Net, and Netbiscuits.
Marco Boerries, executive vice president of Yahoo! Connected Life, said: "Developing applications for the fragmented mobile ecosystem is a Herculean effort that often results in developers creating an application that serves the least common denominator of mobile devices with a poor user experience, and an inability to effectively scale. Yahoo Blueprint solves the most challenging problem plaguing today's mobile landscape."
Source: Computergram

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