Talking to developers, a common topic is the challenge of getting applications into the hands of users. Apple has done this well with its iTunes services, and Google is set to do the same, having released early details of its Android Market — an open content distribution system that will help end users find, purchase, download and install various types of content on their Android-powered devices. The concept is simple: leverage Google’s expertise in infrastructure, search and relevance to connect users with content created by developers. Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system similar to YouTube. Google chose the term 'market' rather than 'store' because it feels that developers should have an open and unobstructed environment to make their content available. Above are some screenshots that illustrate some of the security features and workflow. With the addition of a marketplace, the Android ecosystem is becoming even more robust.