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The Way Business Is Moving

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Issue Date: January 2009

World's first locative documentary for mobile looks at youth culture in Soweto

1 January 2009

Vincent Maher, the portfolio manager for social media at Vodacom, announced early November, the launch of a 25-episode documentary about youth culture in Soweto. The documentary, called Mobikasi, is the first to be delivered exclusively by a locative mobile social network like the Grid.
Users can explore Sowetan youth culture on their cellphones from anywhere in South Africa through The Grid’s map interface, or by physically touring the famous township and watching documentary clips on their phones at the locations where they were shot.
The location-based documentary looks at people, music, fashion, social issues and places of interest. Instead of showing the 25 minute documentary in a linear fashion from start to finish, Mobikasi splits the content up into 25 inserts of one minute each. Each one-minute clip covers a different topic that is relevant to the youth in Soweto and is geo-tagged to the location where it was shot. This means that viewers can now explore Soweto’s vibrant youth culture by virtually 'travelling' through a mobile streetmap of the township and stopping off at various locations to enjoy the one-minute video clips.
The first Mobikasi episode features, among others, a street fashion crew called the Smarteez, music producers Hempza and Vikinduku, a popular hair braider named Anna and the reigning Miss Soweto, Rochelle Mothapo. Also featured are Soweto’s premier hangouts Sedibeng, Back Room and the popular Sunday buy-and-braai spot Panyaza.


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